Boss Lady: Loria Oliver’s Sanity Saving Invention

We are thrilled to share our interview with Loria Oliver, inventor of the Tot Tote! Loria was excited to share her journey and encourage women to be the boss ladies they aspire to be at the quarterly Boss Lady Mixer in February, hosted by i’Mindful Gives Back. Tribe of Women is proud to be a partner for this event and bring you the stories of these boss ladies.

Momspiration

Loria and her husband had their first son in 2011 and quickly added another bouncy baby boy to the family in 2012. With boys so close in age and active, life was beautiful but the car was chaotic. Animal crackers, juice boxes, books, and toys were everywhere in the back seat and Loria set out to find a solution.

Loria Oliver Family Time Two Boys Mom Ventor Harry TV Tot Tote Invention

Back seat car stress soon took a front seat when she discovered that a kid-friendly, fun and creative solution that was also useful did not exist on the market. She knew she was not the only parent experiencing frustration at the extra time it took to stay organized, so she put her empathy to work and began her entrepreneurial journey to solve a problem for herself, and moms and dads everywhere.

Loria’s Tot Tote invention now exists on the market to support families like hers who are seeking to spend less time cleaning up and more time being together. It’s versatility as a traditional tote bag or backpack surprises and delights anyone with a desire to keep the car tidy when it also opens up to become a back seat organizer! 

A Matter of Perspective

“My perspective as a woman is a huge part of how I think about developing a product, promoting it, creating partnerships and selling. Being a mother inspired me and reminded me that there are still opportunities to create, to take risks, and to continue to believe and encourage myself like I do daily for my children. I don’t put boundaries on what success looks like for them, so why should I do that to myself?”

And if your perspective on the world is calling you to do something about it?

“For other ladies looking to develop ideas, my advice is to not give up, to be flexible in making edits, connect with people who have different skill sets than you, be able to take critical feedback, and have fun with the process.”

Tribe it Forward

Creativity Colorful Designs Women Entrepreneurs Tot Tote Bag

The tribe of women who supports Loria is comprised of the women in her family who still catch her when she falls, her childhood friends who she has had for over 25 years and tell her the truth even when it’s been hard, and women who she has met in adulthood who have cheered her on when she didn’t know how to cheer for herself.  Loria says, “Recently, I’ve collaborated with two women on an exclusive line of Tot Totes for downtown Bentonville boutique Rollie Pollie. It was an awesome process and I look forward to doing it, again!”

Women are so powerful when we come together. Aren’t we? Go Team Tot Tote & Rollie Pollie!

Why do you believe in tribes of women?

“Having women who believe in you is a gift but it doesn’t come without work. Finding those women starts with you. Be a woman who supports, listens and encourages. Be a woman who is honest, transparent and gracious. Build your network of women by being the woman you want to attract.”

Boom! You are so boss, lady. Thank you for sharing your journey and story with us, Loria. We’re looking forward to all that is ahead for you.

Do you know a Boss Lady? Comment and share a little bit about her here!

Being Boss: i’mindful Bringing Boss Ladies Together

“A great way to bring women together and create a space for empowerment, learning, and support.” ~ Jay Amargos

We are thrilled to announce our partnership with i’mindful Studio and their Boss Lady Mixer quarterly event hosted at their location in Bentonville, AR. We attended in the event August and knew that we wanted to help support this networking mixer for driven boss ladies in Northwest Arkansas.

The next event on November 18th features Boss Lady, Loria Oliver, founder of Tot Tote, speaking about her journey and encouraging women to be the boss lady they aspire to be. We look forward to talking with her and future featured speakers. We’ll be collecting Tribe Stories from presenters and attendees experiencing all stages of life so we can share them with YOU throughout the year!

We had the privilege to sit down with i’mindful’s boss lady herself, Jay Amargos, to do a short interview on the purpose and background of how i’mindful got started and her Boss Lady inspiration.

Passion With a Purpose

Jay’s meditation practice began in 2006 after being diagnosed with clinical depression and anxiety. Ever since this diagnosis, Jay has valued and developed her relationship with self-care, mental health, and self-acceptance. She formed i’mindful to establish and inspire this lifestyle in others.

i’mindful focuses on the individual human’s well being, meditation, and mental health in order to promote living out a healthy lifestyle both physically and mentally. Their in-studio and on-site classes offer people in the community the benefits of mindfulness, nutrition, and yoga meditation.

“In 2012 I was diagnosed with Lupus in my nervous system and Fibromyalgia. I did not want to take a passive approach to my illness and did not want to take drugs to ease my pain. I started looking for natural ways to help me cope with my pain and better my quality of life. Throughout my research, I came across Mindfulness-Based Stress Reduction (MBSR). MBSR was developed in 1979 by Jon Kabat-Zinn, PhD. After endless MBSR courses, training, and research, I had found something amazing that would improve my quality of life forever. As I experienced the many benefits of Mindfulness, I started to become excited about teaching this to others. In 2015 I decided I needed to share my practice and in April 2016, i’mindful was born.”

Health Benefits of Mindfulness

Jay had the opportunity to share with us some of the key struggles people face in life that can be helped by practicing mindfulness.

“Mindfulness has been proven to be effective in helping to treat, along with medical and psychological treatments, people who suffer from many challenges, including:

  • Chronic pain
  • Anxiety & depression
  • Cancer & chronic disease
  • Work, family and emotional stress
  • Eating disturbances
  • Heart disease
  • Sleeplessness

There are over 40 decades of research showing how mindfulness is helping with treatment and showing people how to live a better life.” 

Mindfulness is the basis of i’mindful because Jay saw the value in her life to practice a healthy lifestyle and had a passion and drive to bring the wisdom she has learned from her experiences to the people around her.

Women Supporting Women

Jay’s three biggest passions are:

  1. Teaching mindfulness 
  2. Developing, empowering and mentoring
  3. Cooking

“I have always had mentors, advisors, people empowering me. It’s now my turn to do the same for others.” And this was a way for her to tribe it forward to others.

This exciting event brings women from different sectors together to network and learn and support one another. We believe that there is nothing more empowering than women supporting women. Jay’s philosophy when it comes to women is: “Collaborate don’t compete. Support don’t tear down. Empower don’t restrict.” Why Do You Believe in Tribes of Women?

“Because your tribe will get you through your toughest times in life. Throughout my experience, I have learned that it is so much more difficult to go through it all alone. We all need a tribe!”

Connecting women to empower and support one another, and help evolve each other’s lives for the better. Do you see why we love Jay and are so gung-ho to partner and support the  i’Minful and The Boss Lady Mixer?

We are thrilled to be part of Jay’s journey and support her supporting women. Stay tuned for Boss Lady stories on our blog and Tribe Talk podcast.

In Northwest Arkansas? Tickets are going fast.

Buy them today!

Not in the area or want to know more? Follow i’Mindful or subscribe to Jay’s new podcast “Mental Health & Pie”.

Has mindfulness helped you? Share your mindful journey story with us in the comments!